// HOME // ABOUT // HOW IT WORKS // PRICING // NEWS // REGISTER // FAQ // CONTACT US

We have launched a “Two months free” offer for Chambers of Commerce members:

Sign up for at least a month and we’ll add a further two months to your account!

To claim your free months sign up for an account and add your website. Once you have completed this process send an email to chambers@onewayseo.com with your company name and Chambers Member ID, or a link to your Chambers members directory listing. We will then add a further two months subscription to your account.

In times of a global recession it’s even more important that your site is placed highly within the search engine rankings. As the recession has hit most markets it’s important to stay ahead of the competition and market yourself out of the current climate. The use of search engine marketing is a very effective way of doing this.

Positioning is paramount - competitors who are at a higher search engine position than yourself will win. To gain the rewards you must be positioned where your customer is. When it comes to search engines, better means higher.

Not only will our system aid your position and therefore generate money, it will save you money as there will be less of a need to use other marketing methods.

There are many parts to Search Engine Optimisation. As we provide a gateway for you to perform your own SEO we thought we’d give an insight into the specific knowledge of SEO:

We categorise SEO into “the four C’s”..

1. Code - Any respectable website design company should program your website with SEO friendly code. SEO friendly code will be XHTML compliant and contain correct meta data. Meta data must be the correct length and contain relevant terms for your website.

2. Content - Your site must provide valuable content, with keywords within your text.

3. Crawlability - Your site should be set up to guide crawl agents. Provision of a sitemap ensures that there is a set path to be followed when your site is crawled.

4. Contextual Links - The most important part of SEO. Quality links should be generated in a manner that is effective for the search engines. This means using relevant terms from quality sites and links being generated in a natural manner. Links should also be to a variety of pages within your website.

There are other aspects to SEO such as domain authority, deep linking, server geographic location and keywords in your url.

Our system allows you to individually control the SEO process on your website, generating links in the most effective manner

There are many benefits to link building, from search engine optimisation to community benefits. Below is a small selection of link building benefits:

1. Following a link is one of the most popular ways for people to find new sites. If a site that you respect has links to other resources, you’re likely to follow it. Therefore, the more inbound links you have to your site, the more likely it is that people will find your valuable content.
2. Good inbound links can increase your search engine popularity. If other sites link to you then you must have content of value, therefore increasing your pagerank.
3. By providing links to other material you don’t have to create it yourself. In writing content you can link to other sites if you find any quality information. Therefore you do not need to rewrite all of the information yourself.
4. With a link strategy you are more likely to update your site with quality information. If other sites are linking to your site you will naturally produce more content/stories on your site which will be favourable with search engines.
5. Inbound links help to build trust. If other people see that quality sites are linking to you, their trust in what you say and what you offer is likely to be higher.
6. You become part of a community. Receiving links will make you a part of a powerful network on the internet.